About Us
Who we are
Agility, innovation, passion, and collaboration are what you will find here.
Our team of public relations and communication experts has almost 30 years of experience in the media, mining, resources, retail, and technology industries. Around the world, we connect brands and develop integrated strategies with impactful and sustainable results. We pride ourselves on our fresh and unique holistic PR approach. We set new standards in strategic and creative excellence across PR, social media, content creation and management, media relations, events, campaigns and communications, for small and corporate businesses.
Our values
PURPOSE: We connect. We empower. We engage. We disrupt.
AUTHENTICITY: Our work is genuine, creative, and inspirational, not just tick-the-box actions. We’ll be real with you and challenge the status quo.
INTEGRITY: We embrace trust and deliver on our commitments – doing what is right, and what we say we will do.
INNOVATION: We are courageous and disruptive. We challenge ourselves to deliver the best in what matters.
Meet our Founder - Carina Smith-Allin
With over 25 years in PR, communications, and marketing, Carina has led global strategies, steered brands through crisis, and built thought leaders across industries. In 2022, she launched Mint PR to bring a fresh, bold, and disruptive approach to the way brands tell their stories.
Carina believes PR is not just about coverage — it’s about influence, impact, and authenticity. Her passion lies in helping leaders and brands challenge the status quo, communicate with clarity, and create meaningful connections that last.
Her commitment to elevating voices extends beyond Mint PR. Through her personal brand platform, BrandBossCarina, she mentors professionals and entrepreneurs on how to build powerful personal brands that open doors, attract opportunities, and leave lasting impact.
At Mint PR, every campaign carries her signature mix of strategic thinking, creativity, and purpose.
💚 “Fresh ideas. Bold impact. That’s the Mint way.”
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